The biggest generation since the Baby Boomers, what’s so different about Generation Y and the ones to come? And why should anyone care?

Scrambling to strap itself to the next trend, big business is constantly on the heels of its consumers. Traditional suits, statistics, pie charts and bar graphs are the talk of board meetings attempting to pinpoint and label us as consumers, while new wave gidgets and gadgets fill our pockets.

For most Americans, the thought of someone taking tabs on our everyday habits would seem almost absurd. But believe it or not, creating nice little boxes with labels to go along with it is big business. Broken down generation by generation while being dissected even further, the demographics of a generation have unique characteristics that define who they are. And for marketing gurus alike, it’s getting to be tougher and tougher by the day to define a generation. (more…)