It’s been said that local advertisement is “sold not bought.” And more often than not, when this happens, the point of purchasing marketing/advertising is defeated. Having seen this first hand, I could never put a word on it until recently. Part of this goes back to the local business not believing that marketing/advertising holds any value to its success. Some don’t even have a budget for such a thing, compared to a national brand that spends the majority of its budget on marketing/advertising and sees it as key to its success. (more…)